The Philippines’ favorite fashion maven reportedly produced $1.27 Million in Media Impact Value.
Haute Couture Week in Paris is identifiably the most glamorous week for the city. The week serves as a culmination of notable people from fashion. From couture clients to celebrities and influencers, people all over the world are invited to the City of Love to celebrate top-notch garment craftsmanship. And one head-turner this year is Love Marie herself, or as we affectionately call her, Heart Evangelista.
In this year’s Haute Couture Parish Fashion Week, Evangelista proved her value as an Haute Couture client and influencer. Launchmetrics and Fédération de la Haute Couture et de la Mode named Evangelista as the top influencer for the Asia-Pacific region. The data analytics company, Launchmetrics, used Media Impact Value™ (MIV®) figures to distinguish the notable ad placements made by the influencers or celebrities.
The MIV gauge how vital the media placements by the influencer or endorser are to the brands they work with. MIV measures the online, social, and print content—inclusive of paid, owned, and earned mediums as per WWD. Moreover, the metric also enables the brands to assess how the media placements made by their guests contribute to their sales.
Evangelista earned her spot because she accumulated $1.27 Million in Media Impact Value. The actress achieved this feat through 11 placements. Furthermore, Evangelista further rectified the data that Asia’s interest in the bespoke designer clothing market has risen significantly.
The Filipino artist often posts outfit highlights on her Instagram and TikTok accounts. Also, she takes her fans with her to every fashion week she attends. By posting behind-the-scenes vlogs on her Youtube account.
Media and fashion are now entering a new era where the relationship between the two is further interconnected. “The investment in all media channels is growing and I think it will be a critical part of the strategies of the brands,” Launchmetrics CEO Michael Jais said.
Banner photo via Instagram @imhearte.