4 Gen Z It Girls Making Their Mark In The Philippines And Beyond

These young ladies are at the forefront of the revolutionized embodiment of the It Girl persona. 

Every generation has its own set of “it” girls. An It Girl is defined as a woman who radiates influence. She is often seen living her best life—making cultural breakthroughs unknowingly. Your quintessential It Girl is often seen wearing fashionable clothes and vicariously spending her time in cafes and boutiques. 

Often painted as characters like Blair Waldorf and Serena Vanderwoodsen of Gossip Girl—the image of the ultra-rich It Girl grew tired. With society getting more socially aware, the image of an It Girl also changed. The Gen Z It Girl is still rich, pretty, and fashionable—but now she is more than her superficial characteristics. She is now driven, purposeful, and socially aware.

READ ALSO: Modern Day Prince Charmings: Meet The Gen Z Bachelors 

This generation of It Girls in the Philippines are now rising to the scene. Visibly doing their heart’s work and carving their paths—these young Gen Z women embody the modern It Girl. 

Rocio Zobel

Iñigo and Maricris Zobel’s daughter, Rocio, is not afraid to push fashion boundaries. The 21-year-old is currently studying fashion design and online photography at Parsons School of Design in New York City. Rocio represented the Philippines in the 2019 Le Bal des Débutantes.  

Rocio Zobel
Rocio Zobel/Photo via Instagram @rociozobel

Allison Laude

The youngest child of socialite and vlogger Small Laude and Philip Laude—Allison, affectionately known as Aton, is stepping out of her parents’ shadows. The youngest recently graduated high school from the International School of Manila. Allison has been accepted into Claremont McKenna College, a leading liberal arts college in the States. 

Allison Laude's graduation picture
Allison Laude’s graduation picture/Photo via Instagram @smalllaude

Atasha Muhlach 

Another debutante, Atasha Muhlach, the daughter of Aga Muhlach and Charlene Gonzales, also represented the Philippines in the 2022 Le Bal des Débutantes. As of July 29, 2023, Atasha graduated from a business program at Nottingham in the United Kingdom with honors. She formally decided to join showbusiness this year, as it is a childhood dream for her.

Atasha Muhlach posing
Atasha Muhlach posing/Photo via Instagram @atashamuhlach_

Juliana Gomez

Juliana Gomez is the sporty It Girl of her generation. Moreover, she is part of the University of the Philippines varsity fencing team. Juliana made waves in the field of fencing as she is the lone medalist for UP in the recently concluded UAAP Season 85. She also made the Philippines proud by winning a gold medal in the 1st FT Open Championship in Kuala Lumpur, Malaysia. Aside from her sporty side, she has also been on the cover of multiple magazines in the country. 

Juliana Gomez fencing
Juliana Gomez fencing/Photo via Instagram @julianagomez

Banner photo via Instagram @rociozobel.

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