Function and décor meet in the French luxury house’s elegant and enduring piece.
Love is the expression of Cartier’s design vision. It presents the perfection of clean lines and precise proportions: an oval bracelet formed of two rigid arcs that must be screwed together.
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Everything lies in the design, the uncompromising line that characterizes the Love bracelet, where the two parts have an elliptical shape and a flat top. The feeling of straightness is accentuated further by the alignment of the screws, which follow the parallel lines of the bracelet.
With the Love bracelet, Cartier made the radical decision to leave the functional or decorative screws visible, which are fastened using the screwdriver that comes with the bracelet.
This is the stylistic intuition of a jeweler who sees beauty wherever it is and dares to show what others hide. Of all Cartier’s codes, the screws are the most dazzling and instantly recognizable. They echo the Santos de Cartier watch, which has featured them on its bezel since 1904. They mark the bracelet out at first glance and boost its androgynous charm.
The shape of the Love bracelet must also be comfortable, in harmony with movement. The precision of its proportions can be seen in the way it is worn and how it naturally hugs the wrist. \
Statement piece
Created in New York in 1969 by the Cartier designer Aldo Cipullo, the Love bracelet is an icon of jewelery design. A unisex piece full of symbolism, it anticipated—a full 30 years beforehand—the jewelery of the 2000s.
Above and beyond its design, the Love bracelet is a statement piece, a physical embodiment of feelings. Love is no longer free but joins lovers together through a band of gold worn on the wrist and which is closed using a specific screwdriver.
1969: Created in 1969 in New York by Cartier designer Aldo Cipullo, when the hippie movement was in full swing, the Love bracelet is oval and fastened with a special screwdriver 
1978: First variation on the same theme with the launch of the Love ring 
1993: The Love bracelet dazzles in white gold 
2002: Love in rose gold 
2008: The Love campaign relaunch makes headlines with its Love Day and the creation of the Love Charity Bracelet 
To celebrate one hundred years of Cartier USA, the Love bracelet launches limited editions, entirely paved with precious colored stones 
2016: Finer and lighter, the mini version of the Love bracelet delicately embraces the wrist 
2019: Larger and more open, the Love bracelet slides on the wrist without a screwdriver. A hit created in 2008 and relaunched in 2019
This bracelet is like a precious handcuff since two people are needed to secure the screws. By wearing it, every couple may proclaim their love for one another for all to see.
Launched by Cartier in 2007 as a challenge, the question How far would you go for Love? focuses on the intense emotional connection so excellently symbolized by the Love bracelet.
