With life’s constant activity, this luxury business lifestyle brand evolves and defines what it means to be “On the Move.”
This is an excerpt from Lifestyle Asia’s April 2023 Issue.
Montblanc, known for being a Luxury Business-Lifestyle brand, has opened a new boutique concept called NEO 3.0. Located at Solaire Resort Entertainment City in Parañaque, it is the first of its kind in the Philippines that gives their clients an immersive experience. The elevated design and merchandising flow highlight the Maison’s diverse key leather collections harmoniously, ranging from the timeless Meisterstück to the recently launched collection made for those with a fast-paced and active lifestyle—Extreme 3.0.
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As with Montblanc’s finest goods, the store concept is a showcase of their distinct attention to detail and the timeless art of storytelling. The designer Noé Duchaufour-Lawrance drew inspiration from the fluid, cursive handwriting evocative of Montblanc’s signature fountain pen. Just as a novel begins with a single stroke of the pen, the Montblanc boutique marks the start of a patron’s journey toward a life in motion. With new materials such as walnut and travertino, black lacquer and wood; a minimalist design, and warm lighting, the space is elegant and inviting, allowing patrons to focus on the most important aspect—the products themselves.
Read more by purchasing a copy of the Lifestyle Asia April 2023 magazine via SariSari.shopping or select newsstands in National Bookstore and Fully Booked. Subscribe to the E-Magazine via Readly, Magzter, and Press Reader.
Photos courtesy of Rustan’s.
