Arches Ahead: Heart Evangelista’s Eyelash Lounge of Choice is Revving up for a Bigger, Bolder Year - Mirror,Mirror

New Lounge is opening flagships, forging partnerships, and, even extending a helping a hand.

With the dark days almost over, New Lounge remains true to its values of looking out for the welfare of its people while making the best decisions for the business.

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With 17 branches to date, the eyelash and nail salon is determined to expand further nationwide.

It has also partnered with two of the biggest lifestyle companies, Shangri-La hotels and SSI Group of companies. As an eyelash expert, the brand forges ahead of 2022 to make it a bigger, bolder, and braver gamechanging year.

Last December, New Lounge opened its flagship branch in Bonifacio High Street, BGC, which took two years to finish.

A joint project with SSI, this prestige lounge brings a whole new dimension to being pampered stylishly. Safety and privacy remain to be of utmost importance in designing this space, with solihiya dividers set in between each lounge chair.

Its gold and black accents, white splash walls, and marble floors, are meant to signify opulence in its every design detail.

The brand has also teamed up with Dashing Diva to collaborate on bringing its nail design services exclusively at the flagship store and in New Lounge Glorietta. With this coming together, you can now have your Dashing Diva nail services and New Lounge’s lashes done simultaneously.

A signature and intimate branch launch known as a “Lash Doll Day” was set for four days, from March 17 to 18, 21 to 22, 2022. With the hashtag #NotYourOrdinaryAppointment, it still goes by the theme of revenge dressing from last year’s branch launches, “Dressed for Success.”

New Lounge continues to give everyone a chance to really dress up with the looks that everyone couldn’t wear for the past two years of the pandemic. A-listers, celebrities, influencers and friends of the lounge were given an exclusive peek at the Bonifacio High Street flagship lounge and were treated to the brand’s relaxing pamper services.

With the fashion-forward launch concept for New Lounge Bonifacio High Street is also a partnership with Old Navy. As the flagship lounge sits atop the Old Navy building, the American clothing brand joins in the fun by throwing a 40 percent discount for their regular priced items for all event guests and paying customers of the flagship branch until March 31, 2022.

From a fresh brand that started 4 years ago, New Lounge introduces a fierce take to showcase a highly evolved and elevated tone to fit an empowered and unstoppable lash doll.

The brand’s official muse, Vogue 100 most influential and International beauty and fashion icon, Heart Evangelista-Escudero dons this bold new look on the latest digital ad of NEW Lounge.

The look is a reflection of Evangelista-Escudero and the lounge’s flair for sophistication and grace.

The south will rise

As Cebu is also home to New Lounge, particularly in Shangri-La Mactan and the newly relocated branch in Oakridge, the brand is one with the Cebuanos in rehabilitating the local community post Typhoon Odette.

A charity effort dedicated to the Cebu local community is organized to offer assistance to typhoon Odette victims. With this endeavor, New Lounge looks to inspire courage among fellow Filipinos to rise up despite the hurdles of natural calamities and to never lose hope, bravely taking steps to recovery no matter what.

There is so much that the brand is looking to offer this 2022. As a trusted expert, they are committed to provide a holistic experience at every visit and are proud to say that they remain to be the leading faux eyelash provider in the Philippines.

New Lounge believes that their success can very much be attributed to their loyal Lash Dolls who continuously patronize their ever evolving services. It was, after all, able to keep up with the challenges of the pandemic by being a brand that leads with exceptional ideas, has the heart for its people and genuine concern for its customers.

To know more about New Lounge’s products & services, new flagship store, other newly opened lounges and all the locations that they cater to nationwide, visit their website at

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