The New York-based artist described his creative process with the jewelry brand as “very natural.”
Tiffany & Co. just debuted its 2022 Valentine’s Day campaign: a collaboration with Curtis Kulig, the New York-based artist known for his signature “Love Me” mantra.
READ ALSO: Getting Younger: Tiffany & Co. And Supreme’s Highly Rumored Collaboration Launches This Week
The creative partnership, entitled “Blue is the Color of Love, marks the latest in Tiffany’s long history of working with innovators and revolutionary artists, as well as an homage to the House’s authority in the world of love and commitment. The campaign is a celebration of the power of art, words and love itself.
“‘Love Me’ was conceived as something very personal to me and it naturally grew into something that others interpret—that is what makes it interesting,”the 40-year-old Kulig says. On collaborating with the House, he described his creative process with Tiffany & Co. as “very natural.”
Born in North Dakota, Kulig was encouraged by his father Walter and his uncle, the painter Phillip Salvato, to pursue an artistic path. He moved to the Big Apple in 2007 and studied at New York Academy of Art. Over the years, the artist has worked with different brands, from Nike, Starbucks, and Google to fashion houses like Topman and Issey Miyake.
Kulig created a series of exclusive artworks for Tiffany’s Valentine’s Day campaign that declare messages such as, “Dare Me,” “Know Me” and “Kiss Me,” re-contextualizing his “Love Me” concept in bold Tiffany Blue typography.
Since 2005, Kulig’s simple yet powerful plea has not only become ingrained in the urban fabric of New York, but it has also become an indispensable piece of popular culture. “Love Me” has appeared everywhere from city walls and canvases to neon lights, metal sculptures and in other high-profile collaborations.
For the “Blue is the Color of Love” campaign, Kulig’s artworks for Tiffany & Co. are displayed alongside jewelry collections such as Tiffany HardWear, Tiffany Atlas, and Tiffany T.
The Tiffany & Co. x Curtis Kulig “Blue is the Color of Love” campaign has debuted globally on print and digital platforms, as well as Tiffany.com. In the Philippines, Tiffany & Co. is open daily and is located in Greenbelt 4, Rustan’s Makati, and Rustan’s Shangri-La.
