Although Leto’s famous name and ageless skin are already selling points, the Morbius star worked closely on the products’ development.
Have celebrity-founded skincare companies reached the saturation point? Sure. However, learning which of Hollywood’s biggest names decide to dabble in the industry is still interesting. After Brad Pitt launched Le Domaine last month, comes Jared Leto’s recently announced Twentynine Palms.
READ ALSO: To Aging Well: Brad Pitt Enters The Skincare Industry With A Genderless Range
The brand landing tomorrow features an 11-piece range of gender-neutral skin care, body care, and hair care products. Although Leto’s famous name and ageless skin are already selling points (we were surprised he’s already 50), the Morbius star worked closely on the products’ development.
“I know I’m a student here, but I think that’s the best place to be,” he told Vogue. “I’ve never been really interested in beauty products.” But “the idea of taking care of ourselves in the most natural way possible” is where his desire lies.
As a result, Twentynine Palms offers items like a detoxifying kaolin powder clay mask and an exfoliating solution. Ingredients were sourced from California’s Mojave desert for that natural touch. In fact, Twentynine Palms’ name comes from a town in the state’s Joshua Tree National Park.
After launching on October 25, the brand will launch new categories, such as fragrances and even design objects.
Banner image from @jaredleto on Instagram.
