Joint Mission: Omega Teams Up With Swatch to Launch the Moonswatch - Lookbook

The Swiss watchmakers are making their moon landing together with “astronaut chic.”

Omega has collaborated with Swatch to produce bioceramic versions of its Speedmaster chronograph.

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For their MoonSwatch collection, the brands drew design inspiration from space to create a lineup of eleven Swatches named after planetary bodies. These range from the solar system’s center to its periphery.

All of the watches in the collection are in bioceramic, which consists of two-thirds ceramic and one-third material derived from castor oil.

Design features include an asymmetrical case, a tachymeter scale with a dot over ninety, and Speedmaster subdials.

Furthermore, each MoonSwatch features its own mission statement, engravings, joint brand logos on the dial and crown, and a battery cover depicting the respective planet.

The design partnership marks a first for the watchmakers, which follow the trend of collaborations between luxury and street brands.

“The MoonSwatch collection salutes the saviors of our industry in a witty and accessible way. The Swatches are perfect for budding Moonwatch fans and I can’t think of a more appropriate icon for our shared project. We went to the moon, now we’re exploring the whole Milky Way. They’re great watches, in fantastic colors and they make me smile,” Omega president and chief executive officer Raynald Aeschlimann said.

MoonSwatches will be available in selected Swatch stores beginning March 26.

Photos via Omega’s website

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