La Panthère’s New Face: Cartier Names British Powerhouse Vanessa Kirby as Brand Ambassador - People

Taking on the role of the Maison’s emblematic animal as the face of jewelry, watches, and fragrances, Cartier’s newest brand ambassador, Vanessa Kirby, will star in the Panthère Fragrance Campaign.

Exceptional and remarkable, we associate symbolic figures, objects, and even animals with elevating our character. A representation of power allows anyone to look striking and distinct. In the animal kingdom, elegance, grace, and beauty are in the form of the majestic panther.

The panther is an animal unlike any other. As a symbol of Cartier’s free spirit in terms of creation, boldness, attitude, and elegance, it introduces the notion of strength, independence, and transparency with one’s spirit.

The panther first leaped into Cartier in 1914 and became an icon. Its founder, Jeanne Toussaint, focuses on this feline as a symbol of femininity and ferocity. More than a century later, it continuously prowls through its most iconic pieces, from bracelets to handbags often cloaked with rare stones.  

A figure with outstanding accolades, it is no surprise that the Maison has selected Vanessa Kirby as the newest Cartier ambassador.

Vanessa Kirby is the new face of Cartier. Source: Instagram

“It is such an honor to become an ambassador and embody the wild feminine spirit behind the iconic scent of La Panthère,” says the actress. “To be aligned with a house that has a real appreciation for—and commitment to—philanthropy, women’s empowerment, conservation and arts and culture, powered by the extraordinary team at Cartier, is truly inspiring. They have become a family to me and I am honored to be on this journey with them.” 

From the House of Cartier

Oscar, BAFTA, Emmy, and Golden Globe nominee, acclaimed British actress Vanessa took the world by storm when she first appeared on stage and screen. Her enigmatic portrayal of Princess Margaret in The Crown has ultimately captured the audience’s hearts, primarily because of Vanessa’s magnetic and charming talents. 

She has since then starred in a slew of major films, including 2018’s Mission Impossible, 2020 film, Pieces Of A Woman, and 2022 film, The Son. 

Cartier’s grand tradition of finding elegant, well-defined stars to lead their campaigns has ultimately led them to Vanessa. The star’s rawness of her role interpretations and authentic beauty drew the brand to her free spirit. 

With grace and elegance, Vanessa’s boldness in her roles in cinema and life makes her the perfect Cartier panther.
Source: Instagram

Having made a name for herself in prestige dramas and stageplays, Vanessa has the allure and talent that Cartier wants to represent. 

“Kirby is a free spirit who has the boldness of her convictions, both in her roles in cinema and life,” Cartier’s Senior Vice President Chief Marketing Officer Arnaud Carrez said in a statement.

La Panthère Perfume

Vanessa has been poised as the new face of Cartier with the reveal of a remarkable new fragrance, La Panthère perfume campaign. Dropping in 2023, the fragrance embodies femininity and grace.

The Panthère fragrance collection draws on classic Cartier house codes. A symbol of desire, fascination, power, and freedom, Vanessa will continue this message in her new role. La Panthère combines soft gardenia with velvety musk, affording a delicate floral that’s sophisticated and undeniably feminine.

Like Cartier’s panther, we can make our mark and take the leap of faith toward power, grace, and femininity.  

To learn more about Cartier, please visit

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