Directed by Makoto Nagahisa, he shares a narrative about discovering oneself, finding true love, and heartbreak.
It’s been 75 years since Gucci began using bamboo in its handbags. For the anniversary, the Alessandro Michele-helmed house is celebrating through a short film titled “Kaguya by Gucci.”
It all began in 1947 when founder Guccio Gucci and his Italian artisans struggled to source its usual materials during a leather shortage. As a result, they utilized bamboo, a natural resource, and created bag handles worn by Elizabeth Taylor, Ingrid Bergman, and Princess Diana.
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Celebrating innovation
Today, the bamboo pieces are still handcrafted by Gucci artisans just outside Florence—using a patented method.
For the campaign, the five-and-a-half-minute video is set in modern-day Tokyo and is a whimsical representation of outer space. Its story takes from a late 9th to 10th-century Japanese fictional story on the “Tale of the Bamboo Cutter,” also known as “Taketori Monogatari.” The author is unknown.
Directed by Makoto Nagahisa, he shares a narrative about discovering oneself, finding true love, and heartbreak. The story unfolds with an original song by Keiichiro Shibuya. The recognizable Gucci Bamboo and the Gucci Diana are highlighted in the short film.
Banner photo from Gucci on Instagram.
