More Than the Face: Emma Watson Makes Her Directorial Debut in Prada’s Latest Campaign - The Scene

As an artist, actor, and activist, the 32-year-old shares Prada Paradoxe’s message of celebrating multidimensional women. 

Emma Watson is Prada’s latest ambassador as the face of its Paradoxe fragrance. The British actress revives her pixie cut in the campaign shots—her famous hairstyle from 2010.  

Beyond the advertisement images, which show Watson in a striking orange top and a single Prada earring, there’s a short film that she directed. 

“When Prada asked me to be the face of their new fragrance campaign, I asked if I could direct it,” Watson shared on Instagram. “Months later, and I’m able to share the results of the faith they shared in me with all of you. I can’t wait to share this piece of my art, and I hope that you enjoy it as much as I enjoyed making it.”

Many hats

In her directorial debut, the 32-year-old shares Prada Paradoxe’s messages of celebrating multidimensional women. The Italian house defines this as a “woman who is never the same, yet always herself.” 

In the one-minute-and-a-half video, Watson is seen embracing multiple dimensions. Shot in different sets, including underwater, by a river, and amongst a forest, she conveys her different facets as an artist, actor, and activist.  

The Brown University graduate was appointed the United Nations Women Goodwill Ambassador in 2014. As part of her humanitarian efforts, Watson has visited Zambia and Bangladesh to promote education for young girls. At the same time, she has championed fair trade and organic clothing and served as an ambassador for Camfed International—which works to educate girls in rural Africa.

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A post shared by Emma Watson (@emmawatson)

“The chance to make a real difference is not an opportunity that everyone is given and is one I have no intention of taking lightly,” Watson said upon joining the UN.  

“Women’s rights are something so inextricably linked with who I am, so deeply personal and rooted in my life, that I can’t imagine an opportunity more exciting. I still have so much to learn, but as I progress, I hope to bring more of my individual knowledge, experience, and awareness to this role.”

Banner photo from @prada on Instagram.

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