SEVENFRIDAY champions the good life with retro-futuristic timepiece designs and a community-driven spirit.
Swiss brand SEVENFRIDAY has long championed the good life with its spirited philosophy of “living life like it’s always Friday.” At Lifestyle Asia, where we celebrate la dolce vita, we stand behind this joyful outlook—especially the brand’s playful motto, “Show me, don’t tell.” Founded in Zurich in 2012, the brand has grown into a global lifestyle brand, expanding beyond its striking timepieces to include eyewear, apparel, and accessories.
If You Know, You Know
While SEVENFRIDAY had been available in the Philippines before (and had already gained a cult following amongst watch connoisseurs), it found fresh momentum in 2022 when Newtrends International Corporation brought it back to local stores. Since then, it’s carved out a niche as a premium watch brand embraced by creative minds who value bold design and quality craftsmanship. It’s the kind of watch that, when you spot someone wearing it, you don’t just think they’re stylish, but you might even exchange that subtle “If you know, you know” nod across the room.
One of the key reasons the brand has resonated so well with its audience is that it goes beyond simply selling products—it’s about building a community of like-minded individuals who challenge the norm and thrive on doing things differently. For example, it was one of the first watch brands to embrace Instagram, making it a point to actively engage with its followers. The SEVENFRIDAY team is always up for a challenge, believing that it’s essential to build a sustainable brand that evolves with the times. Maybe that’s why their fans have stuck with them through the years—they’re not just buying watches, they’re joining a movement.
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Moving Forward With SevenFriday
Beyond staying connected with their community, the brand continues to evolve through fearless, forward-thinking design. A perfect example? Their Retro-Futuristic Collection, which is a favorite among the style-savvy crowd. These watches blend industrial nostalgia with bold, futuristic aesthetics, carving out a distinct identity rooted in retro-futurism.
Then there’s the ME-Series: a sleek nod to the past, inspired by aerodynamic forms and infused with SEVENFRIDAY’s signature design language. The PE-Series takes things up a notch, merging the raw edge of brutalism with streamlined aerodynamics. And just when you think they’ve gone as far as they can go, the PG-Series pushes the envelope even further—bringing together brutalist design, time travel vibes, and aerodynamic curves in one striking silhouette.
What truly sets these collections apart is how they defy convention. There’s nothing else on the market quite like them, and yet they remain effortlessly wearable—thanks to the brand’s unique charm and design intelligence. Each piece reflects SEVENFRIDAY’s core attitude: a celebration of sincerity, positivity, inclusivity, and the freedom to do what you love, surrounded by people you like.
SEVENFRIDAY is available at Segnatempo in Okada Manila and Newport Mall; Meridian in Glorietta 4 and Greenhills Mall; Watch Republic in SM Megamall and SM Mall of Asia; and inside Rustan’s Department Store in Shangri-La Plaza. Stay updated with the SEVENFRIDAY community by following SEVENFRIDAY on Instagram @sevenfriday_philippines_ and on Facebook at SEVENFRIDAY Philippines. You may also visit meridianwatchstore.com for more information.
Photos courtesy of SEVENFRIDAY
