The singer and actor branches out of the entertainment industry to start his own luxury brand.
Fresh off the release of his music video for “Rush” and his stint on The Idol, Troye Sivan quietly announced the launch of his brand new lifestyle brand.
Dubbed “TSU LANGE YOR,” the independent luxury brand promises a collection of fragrances and other home goods. The official site describes it as an “Unorthodox elevation for self and sanctuary.” It also bears the slogan “Fragrances for Self ++ Objects for Space.”
Sivan’s schedule is always packed with projects. However, it’s no surprise that he’s expressed his interest in scents and interior design in this fashion. Back in 2021, his well-designed home was featured in Architectural Digest.
“I’ve always worshipped the idea of home. I wrote my first album when I left Perth at 18 and have longed for that feeling ever since,” the singer wrote on Instagram.
“Always felt torn between special places and people, but not feeling like I really belonged in any of the environments I found myself in – until now, when I feel like I needed it most. Thanks Melbourne for welcoming me w such open arms, thanks @flackstudio_ for creating my dream space w me, and thanks @archdigest for coming over to see it.”
Pinned to Sivan’s Instagram page, he also has a collection of interiors that inspire him. It’s no secret that the man has immaculate taste.
Based on the brand’s social media, the first items it’ll drop will be a collection of scented candles. Just yesterday, it also posted a teaser of its perfume called “Luca.” The caption described it as having a “neon,” “night,” and “heavy denim” feel.
Aside from his musical and acting endeavors, Sivan has also been at the front row of fashion shows. From Prada and Loewe to Versace and Cartier, he has cemented his role as a Gen Z style icon.
Banner image via Instagram @tsulangeyor.