It can be difficult to choose the right beauty products amid today’s seemingly infinite array of options—but a new generation of A.I.-powered tools is here to cut through the noise.
Beauty and skincare essentials have become more accessible than ever before in this day and age. There are entire product lines built for different needs and available across a variety of platforms, which means everyone is spoiled for choice. However, as wonderful as this new age of beauty is, a never-ending pool of choices can be a double-edged sword: on one hand, it means there’s something for everyone, but on the other, it also makes it tricky to discern what actually works best for you.
After all, when it comes to cosmetics, skincare, hair care, and all other things beauty, there’s no one-size-fits-all solution. A product that works remarkably well with one person may not be as effective on another since everyone is built differently. Luckily, this period of technological advancement has ushered in a wave of Artificial Intelligence (A.I.)-powered beauty tools that cut through all the noise with personalized guidance and advice, helping people better understand themselves and their needs.
Three tools in particular are not only changing the beauty industry through groundbreaking technology, but also shifting the way people perceive and interact with products, ensuring they make more informed choices that yield optimal results.
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BeautyHub PRO
BeautyHub PRO is an all-in-one digital tool that offers custom advice for both skincare and hair care needs. It also demystifies the process of using technology through a simple, engaging interface where users just have to take a short quiz and submit a selfie to get crucial information about their skin and hair needs.
“Beauty Tech is about making beauty personal—blending AI and science to create smarter, more meaningful connections. It turns science into confidence, showing consumers that their beauty goals deserve solutions made just for them,” explains Wence Wenceslao, Digital Hub Lead in B&W DMC Southeast Asia. “With over 600,000 users in Southeast Asia, Beauty Tech proves personalization is more than a trend—it’s how we shape the future.”
The platform works through Computer Vision A.I., which “sees” up to 30 visual data points from a single selfie, allowing it to make specific product recommendations.
“With over 600,000 users in Southeast Asia, we see a growing curiosity about AI. Our mission is to ensure consumers feel safe and confident using AI in their beauty routines,” explains Dani Medina, Audience & BeauTech Lead in B&W DMC Southeast Asia. “Our Beauty Tech focuses on creating personalized experiences where consumers lead. By understanding their needs and goals, we tailor our offerings to enhance their unique beauty journeys, driving tangible results and fostering empowerment.”
Pond’s Skin Advisor Live
It comes as no surprise that leading skincare brand Pond’s Skin Institute would have a cutting-edge A.I. tool as well. The Pond’s Skin Advisor Live was first launched in January 2021 as a chatbot in the Messenger app, allowing users to get a free skin analysis by simply chatting, snapping a selfie, and receiving personalized product recommendations.
It has since been rebranded to the Pond’s AI Skin Expert, which launched in 2024 to enhance the user experience by leveraging more advanced A.I. technology. Its latest iteration provided even more accurate and personalized skincare advice, reflecting the brand’s commitment to innovation and staying ahead in the beauty tech space.
What it aims to do is streamline the process of finding the right product for your particular type of skin, something that’s quite useful because getting it right as soon as you can is always the best option. Many people have likely had this experience: buying a product and realizing it’s not right (in some cases, it may even make things worse), then having to spend more money and time through trial and error.
Pond’s Skin Advisor Live prevents this from happening by getting straight to the point, narrowing down options to provide ones that are more likely to achieve the desired effects on your skin. Through A.I. technology, the digital platform carries out a skin analysis with a selfie from the user, helping them better identify their skincare concerns.
Cream Silk Hair Institute Profiler
Hair care is also a nuanced process like skincare, as the hair and scalp are delicate parts of the body that come with their own special concerns—be it dandruff, thinning, dryness, or damage, every individual requires a unique treatment plan. That’s why Cream Silk, one of the Philippines’ most trusted hair care brands, launched the Cream Silk Hair Institute Profiler as part of its mission to educate and empower individuals when it comes to achieving their best hair.
The Cream Silk Hair Institute Profiler is a state-of-the-art tool that analyzes a user’s hair condition based on noticeable factors like texture and damage level. It then comes out with specific and comprehensive hair regiments that incorporate specially-curated products addressing specific concerns, including frizz, dryness, and damage from styling.
Results from the analyzer tool are backed by extensive research and development from the Cream Silk Hair Institute to ensure that users are getting reliable and accurate information. Paired with Cream Silk’s wide assortment of hair care products—each one formulated by the brand’s team of experts—the Cream Silk Hair Institute Profiler is a must-have for those wondering where to start in their hair care journey.
Photos courtesy of Unilever.
