“After being on such a huge personal journey and hustling over the past few years, I want to inspire people who elevate themselves.”
Lisa of K-pop supergroup Blackpink is the first female brand ambassador of Chivas Regal in Asia.
“After being on such a huge personal journey and hustling over the past few years, I want to inspire people who elevate themselves,” the rapper says on Chivas’ website. “It was a no-brainer to partner with Chivas, as their values are so closely aligned with my own, plus I’ve always been a whiskey fan!”
No shortcuts
The campaign titled “I Rise, We Rise” features images of Lisa with the scotch bottle and The Chivas Highball (a cocktail of Chivas, soda, and ice). There’s also a video filmed in Seoul. “All I’ve been through has brought me to where I am today,” the 24-year-old says in the promotion. “There were no shortcuts to get here. All I know is be yourself, be authentic, make success on your own terms.”
Lisa is a Thailand native who made her way to South Korea to pursue her dreams. The goals came true as Blackpink, which debuted in 2016, is one of the world’s most prominent pop groups. In 2018, they debuted their sophomore EP Square Up, which became Billboard’s highest-charting album by an all-girl K-pop group.
Record-breaker
Over the years, they’ve been breaking records from most-viewed YouTube music videos (Ddu-Du Ddu-Du and Kill This Love) to becoming the first K-Pop girl group to perform at Coachella in 2019.
Last year, Lisa released her first solo album Lalisa. In the first week of sales, September 10 to 16, it sold almost 740,000 records.
She also broked Youtube music video view records on her own with 70.4 million plays within 24 hours Lalisa was released. Previously, the titleholder was Taylor Swift in 2019 with her music video for “ME!.”
Lisa’s other global brand deals include Adidas Originals, Celine, MAC Cosmetics, and Bulgari.
Photos from chivas.com
Frequently Asked Questions
Lisa of K-pop supergroup Blackpink is the first female brand ambassador of Chivas Regal in Asia. She says she partnered with Chivas because its values closely align with her own.
The Chivas Regal campaign “I Rise, We Rise” features images of Lisa with the scotch bottle and The Chivas Highball, a cocktail of Chivas, soda, and ice, plus a video filmed in Seoul.
In the campaign, Lisa says there were no shortcuts to get where she is, and that her advice is to be yourself, be authentic, and make success on your own terms. She wants to inspire people who elevate themselves.
Blackpink debuted in 2016, and Square Up became Billboard’s highest-charting album by an all-girl K-pop group. They were also the first K-pop girl group to perform at Coachella in 2019.
Lisa’s first solo album, Lalisa, sold almost 740,000 records in its first week. Its music video drew 70.4 million YouTube plays in 24 hours, breaking the record previously held by Taylor Swift’s 2019 video for ME!.
