Goodbye clouds of gray, hello skies of blue. This wildly popular fashion brand is opening its pop-up store in the scenic location of Italy‘s Lake Como.
The French fashion house Jacquemus has made its mark in the past decade, and now, they seem to be getting ready for summer.
Created by designer Simon Porte Jacquemus, the brand is known for incorporating European summer vibes to their collections, inspired by Jacquemus’ endless vacations under the Mediterranean sun.
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From pink catwalks to the infamous tiny bag trend, Jacquemus knows how to rise to the top and break the internet. The brand recently released a teaser on Instagram that revealed the location of their next pop-up store: Lake Como in Northern Italy’s Lombardy region.
In the video, a huge yellow bag is seen sailing across the ocean. Bright and sunny summer colors have always been a part of Jacquemus’ signature style, and this huge yellow bag is a testament to this.
The 538-square-foot pop-up store arrives just in time to celebrate the second drop of the brand’s Été capsule collection, which is completely dedicated to the summer season.
The shop and its facade have been completely refurbished in the brand’s colors, which include canary yellow and natural earth tones.
A golden sun, the collection’s motif, can be found printed on various pieces. A metal model of the image also shines in the center of one of the store’s windows. Garden chairs from the brand’s recently launched home line are also present to complete the Jacquemus universe.
The Parisian fashion house is taking up residence in the Tessabit boutique in Cernobbio, one of the chicest locations in Northern Italy.
The Été capsule is set to appear in locations worldwide, with each city offering a different range of products. The Jacquemus Été pop-up at Lake Como is set to run until October 16.
Banner photo via Instagram @jacquemus.
