Fashion’s Hottest Brands For Q3 2023

Lyst’s quarterly ranking examines the most sought-after brands across its app and social media.

The fashion scene is ever-evolving, with brands’ creative directors coming and going and younger generations discovering their own tastes.

Every quarter, the Lyst Index ranks fashion’s hottest brands and products according to its customers’ behavior in its shopping application. Over 200 million people use the app to browse, discover, and buy items from various brands and shops.

READ ALSO: Fashion’s Stellar Showdown: Unveiling The Hottest Brands For Q2 2023

Aside from searches within its platform, Lyst also takes statistics from social media engagement into account. Here are the hottest and most in-demand brands during the third quarter of 2023.

The Lyst Index: Hottest Brands for Q3 2023
Image via Twitter @lyst

Miu Miu Takes The Lead

Named Brand of the Year in 2022, Miu Miu continues its rise to the top as it becomes this quarter’s number-one brand. According to the London-based shopping platform, this is the first time the brand took the top spot.

Miu Miu’s logo cashmere cardigan is this quarter’s second hottest product, seeing a 44% rise in searches. Over the past three months, the brand itself jumped three spots.

Gigi Hadid at the Miu Miu Summer Club Malibu event
Gigi Hadid at the Miu Miu Summer Club Malibu event | Image via Instagram @miumiu

During this time, we saw its collaboration with Church’s, the launch of the Miu Miu Women’s Tales Committee which includes Miuccia Prada, Ava DuVernay, and Maggie Gyllenhaal, as well as the Summer Club event in Malibu which gathered guests such as Gigi Hadid, Zaya Wade, Halle and Chloe Bailey.

Loewe Settles Into Second

Last quarter, Loewe took the first place in the list after K-pop sensation Taeyong of NCT signed up as its newest global brand ambassador. That was also the first time the brand topped the Lyst Index.

Loewe's FW23 campaign featuring Jamie Dornan
Loewe’s FW23 campaign featuring Jamie Dornan | Image via Instagram @loewe

The brand stays relevant as it released fall-winter campaigns featuring Taylor Russell, Tang Wei, and Jamie Dornan. Loewe also launched the Squeeze bag and named Chinese actress Yang Mi as its newest global ambassador.

Prada Takes Bronze

Miu Miu’s sister brand Prada placed third this quarter. Some of the brand’s highlights over the past three months include hosting the 10th edition of Prada Mode in Seoul, collaborating with flower kiosks for its FW23 campaign, and debuting the Arqué shoulder bag.

Prada's Arqué bag and collaboration with international flower kiosks
Prada’s Arqué bag and collaboration with international flower kiosks | Image via Instagram @prada

Other Highlights For Q3

In order, Bottega Veneta, Versace, Saint Laurent, Moncler, and Valentino all made it to the top 10. 

French brand Jacquemus is one of the fastest risers on the hottest brands list. In just one quarter, it jumped six places and landed on ninth, its highest ranking so far. Following Jacquemus, Burberry re-entered the top 10 for the first time since the second quarter in 2022.

Blackpink's Jennie wearing Jacquemus for Harper's Bazaar Korea
Blackpink’s Jennie wearing Jacquemus for Harper’s Bazaar Korea | Image via Instagram @jacquemus

Lastly, Italian brand Ferragamo entered the Hottest Brands ranking for the first time in 20th place. It’s no surprise after British designer Maximilian Davis took the reins in 2022 and with celebrity endorsements from Gigi Hadid, Solange Knowles, and NCT’s Jeno.

Meanwhile, some of Lyst’s breakout brands include Tory Burch, Helmut Lang, and Poster Girl which all had searches up 10% or more this quarter.

Banner image via Instagram @sydney_sweeney.

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