It’s the latest global brand deal of the many endorsements each Blackpink member represents.
After smashing music records as an all-female K-pop group, the members of Blackpink have been busy representing the world’s biggest brands. Lisa is Chivas Regal’s first woman ambassador in Asia, Jennie reps Chanel fine jewelry, Jisoo endorses Cartier, and most recently, Rosé renews her deal with Tiffany & Co.
After Rosé’s first campaign as the jeweler’s brand ambassador last year, she’s back representing Tiffany HardWear.
READ ALSO: Elevating Others: Blackpink’s Lisa Is This Scotch Brand’s First Female Ambassador In Asia
Special collaboration
Shot by photographer Mario Sorrenti in New York, the 25-year-old dons new pieces launching in July, and diamond-studded styles releasing in November.
“I’ve worn Tiffany jewelry since I was in high school,” the performer told Vogue about her 2021 collaboration with the brand. “To be a part of such an iconic brand that has been a part of my life for a long time makes it that much more special to me. I’m very honored and excited.”
Breaking records
The last two years were monumental for the New Zealand-born singer in music and fashion. In 2020, she launched her solo album R, featuring the single “On The Ground.” According to Guinness World Records, it became the most-viewed YouTube music video in 24 hours by a solo K-pop artist with 41.6 million views.
In 2021, she attended the MET Gala with Saint Laurant’s creative director Anthony Vaccarello for the first time. Rosé’s one of the first K-pop idols to attend fashion’s biggest night.
Banner photo from @tiffantandco on Instagram.
