Premium online shopping platform releases a list of the hottest brands and products for the first quarter of 2023.
Since the first quarter of 2023 is ending soon, brands and fashion houses made waves with their collaborations and recent collections. A brand’s presence is an integral part of its business—it is what makes people buy the clothes and products they sell. Lyst, a fashion technology company, and an online premium shopping platform with more than 200 million users created a list of the hottest brands called The Lyst Index. The company uses a formula that is a combination of the shoppers’ behavior, product views and sales, and social media mentions.
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Some brands improved their standing on the list, on the other hand, others went down drastically. Some brands are consistent enough to retain their ranking in the list. Notable changes in the list are Gucci falling from the second to seventh spot and Versace entering the top 10, placing eight this year after climbing up five spots.
1. Prada
Prada was also named the number one hottest brand in the Lyst Index Fashion’s Hottest Brands and Products Q4 2022. With Prada’s revenue skyrocketing by 24% and amassing €3.252 million in retail sales in 2022, the brand continues to grow exponentially. One contributing factor to this said growth is the attendance of Korean boy group Enhypen in the brand’s last FW23 men’s show in Milan.
2. Miu Miu
Known as Prada’s little sister, Miu Miu is not far behind its sibling. The brand’s recent campaign with Kendal Jenner and Emma Corrin helped launch the SS23 collection. From international celebrities to local celebrities like Golden Globe Nominee Dolly De Leon, was spotted wearing Miu Miu. Aside from more celebrities using the brand, the recent sneaker collaboration with New Balance also bolstered the brand to success. The brand now sits on the second spot after climbing two steps up from last year’s list.
3. Moncler
Known for their puffer jackets perfect for winter, there is nothing cold with Moncler’s consistent performance. Cementing its position as third in the list, the same as last year’s, the brand continues to play on its strengths, high-performance outerwear. It is reported that Moncler Group Revenue grew 25% in 2022 compared to last year.
4. Valentino
Climbing up from the fifth to the fourth spot, Valentino continues to showcase wise business decisions and impeccable designs. Appointing world-renowned Korean boy group superstar Suga of BTS as the brand’s ambassador—fans of the superstar have shown support for the brand. Aside from the ambassadorship boosting the brand, fashion aficionados were excited with the brand’s partnership with Law Roach and Anna Dello Russo in the reinterpretation of its S/S 23.
5. Loewe
Climbing up two spots, Loewe’s consistent delivery of effective designs, whether clothes or accessories, boosted the brand upwards. After creating Rihanna’s custom look for her Super Bowl performance, the brand continues to shine with its collaboration with the Japanese anime studio, Studio Ghibli. Loewe also released a new bag called the Paseo bag, another minimalist staple.
Banner photo via Instagram @prada.
