These local and international brands are saying goodbye to their loyal customers as they announce their closure.
All good things must come to an end. It’s always heartbreaking news when a fashion brand announces it is closing its doors. Whenever a brand ceases operations, it feels like a chapter in fashion history closes. Recently, halohalo and the Y/Project started 2025 with sad news—their closure.
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Local Favorite
The cult favorite officially announced their decision to close on Instagram. “This journey of halohalo has been a great one. To all the people who have been a part of it—from its infant stage and to its graduation into the real world–thank you,” according to the post.
Halohalo is a local brand known for its weaved bags, taking pride in using and mixing unconventional materials. One bag they are known for is their Arawaraw Tote. It is made from recycled banig, beaded handles, and leather straps. It is the perfect local work bag.
The Paraiso tote bags / Photos via Instagram @halohalo
The label became a local favorite because of its unique and youthful designs. Moreover, it offered more than just bags. Customers loved the lifestyle that came with owning one. It blends youthful energy and classic Filipino design codes. We’re sad to see halohalo go.
Passion Project
A brand that started off as a collaboration between the late founder Yohan Serfaty and the businessman Gilles Elalouf—Y/PROJECT was one to watch out for. After Yohan’s death, it was Glenn Martens who assumed the role as the brand’s creative director.
In a heartfelt post on Instagram, Y/Project revealed their plans. “It is with great gratitude and sadness that the Y/PROJECT team announces we will be officially closing the brand after 14 incredible years,” the statement said.
Y/PROJECT’s FW 2024 / Photos via Instagram @yproject_official
Known for their iconic collaborations with Jean Paul Gaultier and others, Y/PROJECT’s legacy will undoubtedly live on. It will forever be remembered as a brand that was never afraid to explore and embrace bold and unconventional approaches to fashion.
Banner photo via Instagram @halohalo.
