Mastercard offers cardholders unforgettable, unique, and exclusive global experiences that go beyond transactions, connecting people to their passions and to one another.
This piece originally appeared in print for Lifestyle Asia’s LA Crave 2024 book.
Many people understand that the most significant, enriching things in life are ones that go beyond the material. It’s ultimately about the memories they make, both by themselves and alongside those who matter most—after all, objects are ephemeral, but experiences can last a lifetime in people’s hearts and minds. That’s why for more than 25 years, Mastercard has endeavored to connect cardholders with meaningful and priceless experiences.
Through its online platform priceless.com, Mastercard provides a wide range of curated experiences across a variety of interests that include dining, travel, music and entertainment, arts and culture, sports, health and wellness, and shopping.
Memorable Experiences At Your Fingertips
Priceless™ experiences are exclusive to Mastercard cardholders. However, a part of what makes an experience priceless is not just its exclusivity, but also the connections it enables. Through priceless.com, cardholders have access to more than 500 exceptional and curated experiences in select destinations all over the world. The platform is specially tailored to provide unique events, benefits, and VIP access through a single digital touchpoint.
In Thailand, cardholders can cook authentic Northern Thai cuisine in Chang Mai with local villagers, learning about the rural community and their culinary practices. In the Maldives, they can enjoy the best surfing experience at Sultans Break with private lessons from well-known professional surfers, all while learning more about ocean preservation from experts on the matter. Meanwhile, an experience in India includes a VIP tour of the historic Red Fort in Delhi, where cardholders can learn more about the enchanting Mughal Era. Soon, the Philippines will join the roster of participating destinations, offering exclusive experiences such as gastronomic delights in the archipelago’s finest restaurants.
Elevating Through The Extraordinary
Mastercard’s priceless™ has one simple yet powerful brand promise: “Experiences make life more meaningful.” This concept has gained more relevance in the post-pandemic travel era, as people now prioritize one-of-a-kind experiences over material possessions more than ever.
In 2024, countries within Asia Pacific, particularly, Japan, Malaysia, South Korea, and Indonesia have been welcoming more travelers than ever before. People are taking longer trips to immerse themselves as much as they can, with spending on experiences making 12% of tourism sales — the highest point in the past five years.
Nowadays, people are prioritizing experiences that align with their lifestyles and core beliefs. In other words, they’re not just searching for their next great trip, meal, or recreational activity — they’re also seeking opportunities to meaningfully engage with their interests and the world around them. This shift has driven higher demand for sustainable practices across all sectors, including tourism, as consumers want to help shape a future that’s more inclusive and beneficial for everyone.
In line with this, Mastercard continues to offer cardholders access to unique adventures around the world, allowing them to be a part of something greater than themselves. With the support of public and private sector partners, the global payments technology company connects people to local communities, small and medium enterprises, and special cultural activities—leaving a positive, lasting impact on everyone involved.
Wherever cardholders choose to go, and whatever captures their interest, Mastercard ensures there are always priceless™ experiences for them to savor, both at home and abroad.
Learn more at https://www.priceless.com/.
Photos courtesy of Mastercard.
