In only its third global edition, international beauty magazine Allure Philippines aims to spotlight Filipino and Southeast Asian beauty.
A day before May 2025 begins, a new beauty authority officially arrived in the Philippines. Championing authentic Filipino beauty, Allure Philippines was launched under a licensing agreement between MEGA Global Licensing Inc. and Condé Nast. With its debut, the magazine establishes comprehensive and authoritative coverage, aiming to elevate the beauty industry in the country
Allure Philippines also marks a historic milestone: it is the first iteration of the magazine in Southeast Asia, joining the ranks of Allure US and Allure Korea. More importantly, its arrival shines a spotlight on what Southeast Asia—and especially the Philippines—has to offer.
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New Chapter For Filipino Beauty
Allure Philippines’ debut issue was unveiled at The Peninsula Manila during the “Allure Philippines’ House of Experts” event, which gathered the nation’s leading beauty and wellness figures. The event featured immersive rooms that highlighted the brand’s central themes: skin, makeup, hair, nails, fragrance, grooming, and wellness.
The cover of the historic maiden issue features international tastemaker and socialite Heart Evangelista alongside social media sensation Bretman Rock. The two cover stars perfectly represent what Allure Philippines stands for—embodying what it means to be a “Filipino Now”: authentic, bold, fearless, and redefining how to carry the country’s name on the world stage.
“We’re here to raise the standard, challenge the narrative, and make sure the world sees the richness of Filipino beauty—because we’ve always belonged on the global stage. Allure Philippines is where beauty meets truth, purpose meets power, and where beauty, finally, looks like us,” shares Allure Philippines Editor-in-Chief Rissa Mananquil Trillo.
Inside the pages of Allure Philippines are narratives, conversations, and stories that explore what defines Filipino beauty, who the key experts are in the local beauty landscape, and a deeper understanding of beauty itself.
“The arrival of Allure in the Philippines is not only a win for beauty journalism—it is a celebration of identity. With this launch, we amplify the diverse voices and features of the Filipino, elevating local beauty to a global standard,” says Archie G. Carrasco, Chairman and CEO, AGC Power Holdings Corp. and Publisher, Allure Philippines.
“Allure Philippines is our commitment to redefining beauty through authenticity, inclusivity, and expert storytelling. This is not just a magazine—it’s a movement,” he adds
All photos courtesy of KLIQ, Inc.
