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When Two Visions Meet: Inside The IVARLUSKI x BITAGCOL Pop-Up

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Explore the IVARLUSKI x BITAGCOL pop-up—an intimate collaboration built on shared creativity, modern Filipino aesthetics, and the craftsmanship behind every piece.

Dinner with friends often leads to the best conversations. Good food, a few glasses of libation, and a fully charged social battery tend to spark the most memorable nights for Ivarluski Aseron and Jo Ann Bitagcol—two giants in the local fashion industry. And as it turns out, one such dinner became the starting point for their collaborative pop-up space at Rockwell.

 IVARLUSKI x BITAGCOL Pop-Up
Ivarluski Aseron and Jo Ann Bitagcol

While the duo admits they don’t share the same aesthetic, they are united by a love for contemporary design. In fact, they often wear each other’s pieces. This shared appreciation, paired with their distinct creative sensibilities, shaped their Power Plant Mall pop-up: a gallery-like space envisioned to showcase their designs and the craftsmanship behind each one.

“We were intentional about presenting a space that was honest, authentic, simple, yet contemporary,” they share.

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Pieces by BITAGCOL

Jo Ann Bitagcol has always had a gift for creating pieces that become instant classics—those items you reach for again and again because they just work. This season, she returns to some of her most beloved designs with a fresh perspective. “I had this idea of updating my designs, pieces that many consider classics. This season, I’m introducing new editions of my prints,” she shares. 

 IVARLUSKI x BITAGCOL Pop-Up
A colorful reinterpretation of the BITAGCOL classics

Her boxy tops, long favored for their structure and ease, are reimagined as kamisa chinos: modern riffs on the traditional Filipino collarless shirt, now adorned with her signature barong print. Even her sporty kimono, a newer silhouette in her repertoire, gets an elevated treatment through the use of fine handwoven piña and delicate hand-beaded details—quiet luxury translated through craft.

Bitagcol’s collection expands into oversized scarves, skirts, pants, and tops that reveal her instinctive approach to print, pattern, and color. Lace dresses offer a contemporary answer to formal dressing, featuring her Terno Terno prints—playful yet rooted in heritage. Detachable terno sleeves, first unveiled at this year’s Ternocon, add another layer of versatility, offering a fresh, modular way to wear the national dress.

The IVARLUSKI Corner

On the other side of the shared space, Ivarluski Aseron presents a collection built on intention and memory. “My collection for the pop-up is mostly made up of separates for both men and women,” he says. His classic white shirts are reworked with jigsaw-shaped details—a nod to childhood puzzles and a tribute to his nephew on the autism spectrum. 

 IVARLUSKI x BITAGCOL Pop-Up
Ivarluski’s reworked classics

The motif continues throughout: tops designed for all genders, skirts that pair effortlessly with nearly anything, and dresses that play with geometry as he layers checkered tulle over pleats. His palette remains signature Ivarluski—grays, whites, and hints of black.

Together, their pop-up becomes a study in contemporary Filipino design: wearable, functional, versatile. A gallery-like space where the idea of a buildable wardrobe takes center stage, and where classics—whether prints or silhouettes—find new life through reinterpretation.

Ivarluski and Bitagcol’s Pop-Up collaboration will run from December 2025 to February 2026. Visit their space at R2 Powerplant Mall, Rockwell Center, Makati.


Photos courtesy of IVARLUSKI x BITAGCOL

Frequently Asked Questions

The IVARLUSKI x BITAGCOL pop-up is a collaborative retail and gallery space at R2 Power Plant Mall, Rockwell Center, Makati, running from December 2025 to February 2026. It was conceived by designers Ivarluski Aseron and Jo Ann Bitagcol following a dinner conversation that led to a shared vision for the space.

Bitagcol presents updated editions of her signature designs, including kamisa chinos — modern riffs on the traditional Filipino collarless shirt — featuring her barong prints, as well as a sporty kimono rendered in fine handwoven piña with hand-beaded details. The collection also includes lace dresses with Terno Terno prints and detachable terno sleeves first shown at Ternocon.

Aseron’s collection focuses on separates for men and women built around intention and personal memory. His classic white shirts are reworked with jigsaw-shaped details — a tribute to his nephew on the autism spectrum — while his palette of grays, whites, and blacks carries through tops, skirts, and dresses that layer checkered tulle over pleats.

Though Aseron and Bitagcol describe their individual aesthetics as distinct, both are united by a commitment to contemporary design and wearable, functional pieces. The pop-up was intentionally designed as a gallery-like space that foregrounds craftsmanship and the idea of a buildable wardrobe anchored in reinterpreted Filipino design traditions.

The pop-up positions both designers within a broader conversation about modern Filipino dress — Bitagcol through heritage textiles like piña and terno-inspired silhouettes, Aseron through geometry and personal narrative. Together, their work demonstrates how Filipino fashion designers are reinterpreting cultural references into versatile, contemporary wardrobes.

Mj Calayan

Mj Calayan

Writer

MJ Calayan is a writer in Lifestyle Asia with an affinity for stories in the intersection between fashion, pop culture, and sociology. After graduating summa cum laude from De La Salle University with a degree in AB Behavioral Science Major in Organizational and Social Systems Development Minor in Sociology, he took a leap of faith and landed his first job in the publishing industry. As a writer, his goal is to amplify voices and reveal untold stories. He’s currently in law school, balancing his Andy Sachs and Elle Woods life.

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