Kim Kardashian's Equity Firm Believes Diversity Is The Secret To Success

The company shared that fostering an inclusive culture is the “best decision” for any organization that wants to get ahead. 

For those who haven’t been able to keep up to date, American socialite and entrepreneur Kim Kardashian launched her own private equity firm in 2022 called SKKY Partners

The star of Keeping Up With the Kardashians partnered with Jay Sammons, a veteran with 16 years of experience up his sleeves. The 47-year-old formerly worked for the global investment firm Carlyle Group Inc., managing popular brands like Beats by Dre, Philosophy, and Beautycounter. 

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Kim Kardashian's Private Equity Firm  SKKY
L-R: SKKY’s co-founder Kim Kardashian and founder Jay Sammons/Photo via Instagram @skkypartners

In an article by The Hollywood Reporter, SKKY described itself as a firm that “will make both control and minority investments in growth-oriented, market-leading consumer and media companies.” 

Experience Is the Best Teacher

SKKY’s target sectors include media and entertainment, hospitality, luxury, and e-commerce—which comes as no surprise to many, given Kardashian’s great success as a personality in these chosen industries. 

Joining her in this endeavor is her mother Kris Jenner, who’s a partner at the firm. The two intend to use their vast experience to widen their range of businesses as they find companies to acquire and invest in. 

Kim Kardashian's Private Equity Firm  SKKY
Kim Kardashian/Photo via Instagram @skkypartners

The Secret to Success

While the firm hasn’t revealed a lot of what it’s been up to the past couple of years, it did share some of its accomplishments and plans for the future. Among them is the continued hiring of a highly diverse team, which the firm considers a top priority. In fact, the organization believes that this is “the right way” to make decisions, according to an article by Bloomberg

Kim Kardashian's Private Equity Firm  SKKY
On the leftmost side: SKKY founder Jay Sammons speaking at the Forbes Iconoclast Summit/Photo via Instagram @skkypartners

“Kim and I have both experienced the power of diverse teams and highly inclusive cultures that bring the most impactful and creative thinking out of everyone,” explained Sammons to the publication.

Kardashian added: “We’ve made a lot of headway in only a few months and are looking forward to seeing our first investments come to life.” 

Building the Dream Team

SKKY’s current roster of staff is already a formidable one that’s composed of leading industry experts from a wide range of backgrounds. These include six women and two employees who are part of the LGBTQA+ community. 

Among the seasoned professionals is newly-appointed COO Kaitlin May (who worked at Putnam Investments and Apollo Global Management), Brittany Serafino (from L Catterton), and Zachary Litner (a former employee of Bain Capital). 

Riyanka Ganguly (from Blackstone Inc.), Ashley Baxter (from the investment firm Stripes), Mark Urso (from Petra Funds Group), and David Brisske (from Permira) are also part of the growing team of talents. 

Banner Photo via Instagram @skkypartners.

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