Add these five Gen Z-centered international and local men’s wear designer brands to your closet for an updated wardrobe.
Men’s wear is a facet of fashion that’s usually flying under the radar. Often seen as repetitive, men’s wear has always been associated with classic silhouettes and masterful tailoring. Moreover, men’s wear is often seen perfected by the older generations. However, with the rise of Gen Z, men’s wear is now being redefined.
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Brands are currently approaching their designs with Gen Z consumers in mind. This means they are now straying away from the usual and traditional men’s wear. Moreover, this shift in design philosophy means that brands are now designing for both comfort and form—more on the comfort side—an important factor for Gen Z consumers.
Curated Labels
Lifestyle Asia has curated these local and international brands to help you shop the latest men’s wear trends. These brands embody the combination of style and comfort that Gen Z consumers yearn for.
Transitioned Image
It is possible that every dad owns a polo shirt from BOSS. Mostly known as a brand for fathers, uncles, and grandfathers, they have transitioned into a new era. The new Fall/Winter 2024 collection focuses on comfortable and relaxed clothes made with the same expert craftsmanship. Letterman jackets, suit jackets with relaxed cuts, leather shoes with rubber soles, and polo shirts made with breathable fabric—these new design codes are all present in BOSS’s brand refresh.



Photos courtesy of BOSS
Purposeful Innovation
Italian fashion brands are known for innovating the classics. Boggi Milano is a very Gen Z-centered brand. They have suit jackets with attached hoods—perfect for the Gen Z man just entering the workforce. Overall, Boggi Milano’s new FW24/25 collection blends aspirational attitude and functionality with trendy clothing.



Photos courtesy of Boggi Milano
Laid Back Classics
One of the newest “it” brands is Ami Paris. The brand’s design code is about being laid back and work-appropriate. Furthermore, Ami Paris has a wide selection of designs that are considered elevated classics. From a simple suit jacket to a knitted sweater, Ami Paris has found a way to elevate it through craftsmanship and premium materials.



Photos via Ami Paris website
Filipino Embodiment
Barong is the usual Filipino men’s wear staple. However, Viña Romero’s men’s wear line is straying away from the normal. The brand makes clothes for those who want to integrate traditional Filipino wear into their daily lives. Additionally, Viña Romero’s design philosophy centers around purposeful comfort and style; thus, each piece is intentionally designed for everyday wear.



Photos via Instagram @vina.romero
Making A Statement
Nicolò is pushing the boundaries of men’s wear. The brand creates statement pieces that exemplify the courage of Gen Z when it comes to trying new things in fashion. Moreover, Nicolò’s pieces are easily identifiable, focusing on clean lines and constructions—exhibiting the masterful craftsmanship of the brand banners.




Photos via Instagram @nicoloperez
Banner photo courtesy of BOSS.