Lyst’s annual fashion roundup has been released, illustrating a contradicting mix of brands and trends.
From quiet luxury to balletcore, this year’s trends are sure to have range. “Over the last twelve months, the trend cycle blazed through moods and moments, with fashion driving some of the year’s biggest cultural talking points,” Lyst’s Year in Fashion 2023 report stated.
“While some shoppers boldly embraced fashion’s fearless, fantasy spirit, others sought more low-key looks, increasingly leaning towards quality and timelessness as the new vectors for value.”
READ ALSO: An Evolving Scene: Fashion’s Hottest Brands For Q3 2023
Lyst has collected data from over 200 million fashion shoppers to examine what people wanted to wear in 2023.
Top Brands
Miuccia Prada’s Miu Miu is the hottest brand of 2023, marking its second consecutive year at the top spot. Hyped collaborations and campaigns featuring the most popular It Girls helped secure the coveted position.
Meanwhile, Loewe’s Anagram logo was the most-wanted luxury motif in Lyst’s report this year. The brand’s powerful symbol has resonated with shoppers worldwide. Loewe’s Anagram can be found everywhere, from handbags and belts to tank tops and jeans.
The Trend
From mini skirts in 2022, this year has given way to the rise of the hot pant. “The underwear-as-outerwear trend has been seen on the SS24 runways at Tom Ford, Khaite, Chloé, Stella McCartney, Gcds, and Coach,” the report said.
Celebrities such as Bella Hadid, Rihanna, Hailey Bieber, Blackpink’s Jennie Kim, and Kylie Jenner have been seen sporting the trendy bottoms. When Emma Corrin walked the FW23 Miu Miu runway in gold sequin hotpants, searches for the brand rose by 257% in 24 hours.
The Footwear
2023 was the year of the naked shoe. Brands such as Alaïa, Loewe, The Row, Khaite, Bottega Veneta, Nensi Dojaka, Chanel, and Stella McCartney have all embraced sheer footwear.
As for sneakers, the Adidas Samba was the most searched this year. The classic 73-year-old shoe is a favorite of celebrities and influencers.
The Fashion Influencer
Lyst has named Jennie Kim as this year’s most powerful dresser. Just this year, the Chanel ambassador has starred in The Idol, sending her to the Cannes Film Festival and the Met Gala for the first time.
The K-pop star has been “consistently influencing fashion searches with her prolific, fashion-forward looks.”
Her capsule collection for Calvin Klein led to a 22% increase in the brand’s searches while her Cecilie Bahnsen x Asics Mary-Jane trainers caused a 27% spike in page views within 24 hours.
The Cultural Highlights
Huge tours such as Taylor Swift’s Eras and Beyoncé’s Renaissance are a fashion spectacle all on their own.
Featuring unique looks from brands such as Alexander McQueen, Prada, Loewe, Versace, and Christian Louboutin, these events have been the reason for skyrocketing searches on multiple occasions.
Meanwhile, HBO’s Succession has no doubt fueled the quiet luxury discussion. The Roy family was known for wearing luxurious yet minimalist clothing.
The show often featured brands like Brunello Cucinelli, Ralph Lauren, Tom Ford, and Zegna. Pieces worn by the popular characters also led to high demand in real life.
Banner image via Instagram @jennierubyjane.
